"Metafrax Group" has developed its own unique ESG brand

The "Metafrax Group" brand continues to develop and expand. In October of 2022, a unique mono-brand was developed for the unified positioning of the holding's ESG initiatives.

"Metafrax Group" implements ESG initiatives as part of the active social policy of the Group of Companies in the areas of industrial safety, ecology, charitable activities, workplace creation, development of human resources and reserve. The new ESG brand is developed on the basis of the brand name and is intended to denote the products and services of the group's companies, which promote the ESG principles. The brand is part of the "Metafrax Group" brand family, but it occupies a special position in the umbrella brand, since it carries the meanings of the ESG activities specifically.

The communications team, together with the management and the ESG work group, chose a simple and concise presentation of the concept – ESG in balance with the "Metafrax Group" logo in a stable figure. The balanced steadiness of the square at the core of the visual expression of the mono-brand, combined with the dynamics and balance of the lines, symbolizes stability, consistency and focus on the future. The colour of the new ESG brand is blue–green Metafrax Teal, one of the signature colours of the "Metafrax" palette. As part of the concept, it symbolizes the colours of the sky and the world ocean as markers of a perfectly preserved environment. A segmented version is presented in addition to the ESG logo, symbolizing the systematic approach and manageability of business processes and corporate communications processes.

The Metafrax ESG mono-brand is a visualized, embodied declaration of the ideal balance of science, nature and man in the production process. The introduction of the mono-brand will proceed gradually as part of the implementation of projects on the introduction of ESG principles in the activities of "Metafrax Group".